Vetése — Gruber Studio

GRUBER.STUDIO

Vetése
Brand Identity

Vetése is an olive leaf tea producer from Chianti, Tuscany – a region steeped in agricultural tradition and quiet craftsmanship. The founders approached us to create a brand identity and packaging system that could communicate the product’s natural health benefits while reflecting the artisanal process behind it. The goal was to position Vetése as both grounded in place and appealing to a modern, wellness-focused audience.