Vetése BRAND IDENTITY
Introducing a new ritual from the hills of Chianti
Vetése is an olive leaf tea producer from Chianti, Tuscany – a region steeped in agricultural tradition and quiet craftsmanship. The founders approached us to create a brand identity and packaging system that could communicate the product’s natural health benefits while reflecting the artisanal process behind it. The goal was to position Vetése as both grounded in place and appealing to a modern, wellness-focused audience.
We took inspiration from the textures, tones and tactility of Tuscan pottery – particularly terracotta, a material deeply connected to the land and its traditions. The identity blends softness with precision: hand-drawn botanical elements meet a refined typographic system, while a warm, earthy palette echoes the ceramics that inspired it. The name Vetése, drawn from an old Tuscan word for harvest, ties the brand to its agricultural roots. Packaging was kept minimal yet characterful – designed to signal purity, care and a sense of timeless craft.
A brand that feels both restorative and rooted. Vetése speaks to a slower pace and thoughtful process – where wellness is not a trend but a tradition. The visual identity and packaging work together to elevate the product, bringing the warmth of Chianti into contemporary homes, cafés and wellness spaces.