Unity Jazz
Visual identity
Music, food and people come together, often at the same time, in this Gothenburg jazz bar and bistro. The ambition goes beyond running a club: it is also to contribute to a richer, more metropolitan cultural life in the city. Developed for an audience with high expectations of both music and hospitality, the visual identity draws on jazz album artwork from the 1950s and 1960s. Muted colours, strong contrasts and rhythmic typography give the venue a distinct expression, while photography and content capture the musicians, food and atmosphere. The result connects jazz heritage with the energy of a contemporary meeting place.