Imperiet Visual identity
An intimate gem where cochon confit meets Godard blue
We set out to design a brand that balances the everyday and the cinematic. Drawing from French film and industrial nostalgia, we developed a visual language that felt both familiar and unexpected – raw, elegant, and full of character. At the heart of the identity is a custom typeface inspired by Jean-Luc Godard’s film titles, lending Imperiet a strong, signature voice. The design system was built to flex across signage, menus, posters and social media – all tied together with understated color choices and a touch of visual mischief.
A brand that feels timeless yet contemporary, casual yet considered. Imperiet stands out in its neighborhood as a confident but unpretentious gathering place – shaped by espresso precision, baguette debates and blue tones that nod to Nouvelle Vague. The identity not only sets the tone for the space, but also contributes to the larger ecosystem of Kyrkogatan 13 – creating visual cohesion while giving Imperiet a voice of its own.