Contact:
hello@gruber.studio
+46 760–578428
Visit:
Björklundabacken 3
436 57, Hovås
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GoCo Health Innovation City
Visual identity
Place activation
Wayfinding
Website design
A new urban city center in Gothenburg where over 200,000 m2 are being developed to attract researchers, entrepreneurs, and talents from around the world. The identity embodies GoCo’s vision to create a world-class innovation cluster for health, where collaboration is built into the core.
With:
Doberman
Lisa Robertz






Visual identity

A cohesive and dynamic visual identity consisting of logo design, visual language, color palette, typography, and printed materials, creating a strong and consistent brand expression.



GoCo Arena

With repurposed shipping containers and an old factory building, we created a project space to activate the area, showcase the vision, and kickstart an innovation community.






GoCo House

Comprehensive place branding, curated exhibitions, and a thoughtfully designed signage program for the landmark building that defined the area and established its identity.

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