FREDRIK GRUBER is a designer and creative director specialising in brand development and digital experiences for a wide range of clients. with international experience from advertising and design firms he now runs an independent studio, working closely with clients and agencies.

A selection of work


A still life series of typical servings at Unity Jazz, a live music bistro in Gothenburg. Set design by Sophia Bratt.


Communication material, wayfinding system and website for a commercial building by Next Step Group in Nya Hovås. Pictograms by Iconwerk.

SMALL SHOPS for Next Step Group

Concept and art direction for a still life series, part of an image campaign that aims to promote the diverse premium offering of Nya Hovås, a commercial area in Göteborg. Shot by Fanny Rådvik, set design by Sophia Bratt.


A display typeface influenced by the aesthetics from the early years of Scandinavian functionalism. A collaboration with Letters from Sweden as part of VSCO’s original content. Illustrations: Oscar Grønner.